![]() ![]() Its stories of founders being turned away by dozens of VCs and slogging away for years before seeing any returns seem quite quaint given the gusher of money chasing startups these days and get-rich-instantly phenomena like NFTs. The book’s strengths and its weaknesses are linked to its overall celebration of the VC-funded entrepreneur-it recounts compelling anecdotes behind the growth of well-known companies, but is largely uncritical of anyone it discusses. Hoffman draws general lessons and strategies from their stories-which form the structure of the book and are helpfully summarized at the end of each chapter. Like the podcast, the book is centered around the hero’s journeys of “the most iconic entrepreneurs behind the disruptive companies that have shaped our cultural landscape,” people including Airbnb’s Brian Chesky, Netflix’s Reed Hastings, Bumble’s Whitney Wolfe Herd, and Canva’s Melanie Perkins. The book stems from a popular business podcast by the same name that’s hosted by Hoffman, the co-founder of LinkedIn, former PayPal executive, and Greylock Partners venture capitalist. Among its many takeaways are that the best business ideas initially seem the least plausible, that doing things that don’t scale can be a good starting point, and that what customers actually want can be different from what they tell you. That’s the core question that the new book, Masters of Scale, by Reid Hoffman with June Cohen and Deron Triff, seeks to answer. How do you get the idea for a business and then lead it to success? You can always reach out to us at with any questions. (You can always easily unsubscribe.) If you are a subscriber, this will just verify your email address. If you’re not already subscribed to our free email newsletter with more content like this, this will sign you up for it.
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